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| Traditionally, a person either seeking to sell their current home or find a new home would use the services of a licensed Real Estate professional. The Real Estate agent (salesperson, agent, broker, etc.) would conduct open houses, consult their client on the selling process, negotiate the sale, with the goal of procuring a buyer. The main tool for the real estate professional was the Multiple Listing Service, or MLS, that all agents would use to find prospective homes, compare housing values, and advertise properties to other agents. The work carried out by the agent or broker came at a price – a sales commission - based on the selling price of the house (generally between 6 – 7% in the Western New York region).
Let’s look at an example of a home sale using a property that sold for less than the national average: |
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Traditional Sale with Agent |
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| Home Price: |
$200,000 |
| Listing Agent Commission: |
3.5% |
| Buyer Agent Commission: |
3.5% |
| Total Commission to be paid by Seller: |
7.0% |
| Seller Commissions paid: |
$14,000 |
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| To put this into perspective, let’s say the owner had also purchased that house for $200,000, placed 10% down, and ultimately took a $180,000 mortgage. Making monthly payments in excess of $1,100, it would have taken 6 years of mortgage payments to gain that same $14,000 in equity paid out in commissions. We’ll spare you the amortization schedule, but trust our math - its correct. Of course, one might say “Homes appreciate in value”. Generally speaking, the answer is “yes”. But any way you cut it: the $14,000 commission would therefore be higher, all equity from years worth of mortgage payments would be gone, and you would be paying a bundle of money. |
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| enTrust Home Marketing is similar to a real estate agency in some ways, but unlike many others. We are a company that provides the traditional marketing services that a real estate agency would provide. We are not a licensed real estate broker and therefore we do not charge a commission. enTrust is a “For Sale By Owner” (or FSBO) assisted marketing company. We provide traditional marketing services that you would expect from a real estate agency. We also provide you the freedom to sell your home on your own. With entrust: |
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You |
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enTrust |
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- You host your own open houses - No more "Please take a hike" for hours at a time on your weekends.
- You speak directly with the buyer - No more middleman.
- You schedule - You plan activities around your schedule.
- You negotiate the sale - With your interests represented, you set your terms.
- You sell - You control the process - every step of the way.
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- We provide all signs - Lawn, directional, Open House, riders, etc.
- We provide Internet exposure - Across multiple sites including entrustny.com, and optionally realtor.com, zillow.com, and many more.
- We provide full seller support - Each step of the way.
- We provide print marketing - Full color glossy brochures, optional print publication, etc.
- We provide assistance to both buyers and sellers.
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| We also provide you real choices. And when you sell your home, you save thousands of dollars. Lets look at the same example from above but selling your home "By owner": |
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For Sale By Owner |
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| Home Price: |
$200,000 |
| Listing Agent Commission: |
0% |
| Buyer Agent Commission: |
0% |
| Total Commission to be paid by Seller: |
0% |
| Seller Commissions paid: |
$0 |
| enTrust services: |
$99 - $999 |
| Seller Commissions SAVED: |
$ >13,000 |
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| Learn More: Frequently asked questions | MLS Information |
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At enTrust
Call us today at (716) 650-4073 or click here to get started. |
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