In today's shaky real estate market, a homeowner has two choices when it comes to putting a house on the market: sell it himself or list with a real estate agent. By going it alone, homeowners risk little exposure and high marketing costs, but enlisting the help of a real estate agent comes at a high price, when equity must be protected at all costs. What is a homeowner to do?

enTrust Home Marketing has created a solution that combines affordability with maximum exposure. For a low flat fee, you're provided with all the tools you need to sell on your own, such as property brochures, educational materials, and lawn signs. It's online-based, allowing you to make changes to your property on your own. The site is impressive and multi-faceted, allowing clients unlimited photos, expanded description space, and the ability to make changes and print updated property brochures right from home. They even provide a full money-back guarantee if your property has not sold within the contract period. The company has paired up with other local businesses, such as attorneys and lending companies, to make purchasing an enTrust home as easy as possible.

In addition, enTrust can list your home on the Multiple Listing Service (MLS) through its sister company, enTrust Realty Group, Inc. The MLS is the system used by real estate agents to advertise properties for sale, and to find homes for interested buyers. Having your home on the MLS provides maximum exposure that in the past was only available to those represented by an agent or broker. enTrust Realty Group, Inc. will list the property for a flat fee, allowing you to represent yourself and save thousands of dollars in the process.

This hybrid product was homegrown in Buffalo by enTrust's President Scott Simard, who found the need for something more in Western New York. "When selling my own home, I really felt that I could represent my property better than anyone else, but the lack of exposure I received selling by owner was frustrating. In Buffalo, you either went with a home marketing company that provided little value for your money, or a real estate agent that was full service, but expensive. I knew there had to be a solution for motivated sellers looking for affordable exposure in today's market. Creating enTrust was the answer."

enTrust Home Marketing offers several packages that can be customized to fit your needs. Call 716.650.4073 or visit www.entrustny.com for more information, or to sign up online.