Buffalo is an exceptional place to live.  Those of us who live here hold it dear to our hearts, and those who leave inevitably return.  Unfortunately, so many of our young people are forced to move to more dynamic cities in order to compete in today’s market.  We hear time and time again that Buffalo is a poor place to do business, that the city is faltering, and that industry has moved on. 

At least one Buffalonian is tired of hearing his town torn apart and is fighting with all he has to keep his career, his family, and his dream of entrepreneurship in his hometown.  Born during the Blizzard of ’77, Scott Simard has Buffalo in his blood.  He has recently founded enTrust Marketing Corporation, a cutting-edge FSBO (For Sale by Owner)-style company to service the Western New York region.  The business aims to capitalize on multi-faceted advertising for the average consumer, and was borne from Simard’s personal experience with a similar company.  “I liked the idea of a seller-assisted marketing approach but felt the company we invested in left many gaps, and talking with other customers, we weren’t the only ones left feeling frustrated.  We were essentially on our own when it came to the process of actually selling our house.  It was like giving someone an instrument without teaching him how to play.” 

Simard decided to capitalize on his experience and turn his dream of starting his own business to reality.  With a background in marketing, web programming, and project management, he felt he could use his talents to provide a stronger option for Western New Yorkers.  Once he got started, he decided to use Buffalo talent to fill in the gaps.  Although he could scout the internet for the lowest bidder on services needed for enTrust, he uses local merchants and service providers almost exclusively.  “This city has such incredible resources and has supported me throughout my life.  It’s only natural that we would use Buffalo businesses to put money right back into the local economy.” 

enTrust Marketing Corporation provides home sellers with print, internet, and point-of-sale exposure geared toward garnering them top dollar for their properties.  FSBO is an alternative to the traditional agent-involved selling process, and allows homeowners to be their own salespeople and keep the commission in the process, saving them thousands of dollars.  But what makes them different from the competition?  “We provide superior quality, a higher level of services, and lower cost than the other area companies, and arguably, of any FSBO-style program in the nation.  Our interactive web site and impressive signage lend a professional image to anyone looking to sell a home and retain as much value as possible.” 

Simard is offering attractive incentives to new customers of enTrust, which launches mid-April at www.entrustny.com.  He has high hopes for the company and plans to someday go national.  The future home of his corporate headquarters?  “Buffalo, of course!”